Redina is the founder of Christian Fundraising Consultancy based in the UK and serving ministries across the UK, Northern Ireland and Europe. She started her journey as a fundraiser in 1998 when she was awarded a grant from the Whitefield Institute in Oxford to conduct the first nationwide research on giving trends and attitudes of UK Christians.
From 1998 – 2003 Redina served as a Stewardship Education consultant for Stewardship Services (now Stewardship). She was responsible for developing stewardship training resources for local churches and for putting together the programme and the promotional efforts for three annual M:Power – stewardship and fundraising conferences for church and ministry leaders in the UK.
Since 2003, through training, research and consulting Redina has helped hundreds of fundraisers and marketers in Christian charities across the UK, Europe and Australia to launch successful fundraising campaigns and to reach their funding goals.
She enjoys working with sole fundraisers or members of large teams, helping them to set marketing and fundraising goals and choose the right strategies systems and media channels to accomplish them.
Redina lives in Colchester, UK but is often travelling to Europe and further afield offering training and coaching to ministry leaders and fundraisers.